Meet Our

Founder

A smiling woman with brown wavy hair, wearing a light green button-up shirt, standing in front of a stone wall.

Hello!

Becky Cole

founder & owner

My name is Becky! I founded rebrand out of a desire to rebrand my life, but also for my passion for creating functional, beautiful spaces. I began organizing and designing spaces when I was 12. My first project was organizing my aunt’s basement full of cherished vintage items, old recipes, and keepsakes. I turned her space into a beautiful archive and accessible space for her joy and memories. This first project sparked a lifelong dedication to the transformation of spaces.

My professional background in higher education, working as an event planner for art and design students, gives me a unique perspective on creative problem-solving and aesthetic coherence. I have helped many clients create their dream spaces, which are functional, uniquely designed, and create a brand new way of living. Leveraging a blend of practical experience and training, I am ready to bring my skills from that first basement renovation to your entire home.

Our Values

Six glass jars filled with different kinds of salt or seasoning on a white surface, arranged in two rows with a metal clamp lid on each jar.

Sustainability

At rebrand we value sustainability not just with the products we use to organize your items, but with the systems we create that sustain your life. We are mindful of our carbon footprint and work to use recycled and thrifted materials and products. We set out to use our expertise to create a system that will work for your lifestyle long-term.

Multiple people, wearing colorful sweaters, join their hands together in the center, symbolizing unity and teamwork.

Personalization

We work with a wide range of people with varied goals and needs. We value difference and creating personalized systems for our clients. Our owner, Becky, has ADHD and is open about solutions that she uses to organize in a way that supports her neurodivergence. This helps us to understand how to support our clients with personalized solutions that meet a wide range of needs.

A modern workspace with a large blackboard wall covered in colorful chalk drawings of mind maps, words like 'creative product,' 'communication,' and 'strategy.' There are hanging light bulbs, a bicycle, potted plants, desks with computers, and chairs in the room, which has a window letting in natural light.

Unique Design

Organizing a space is just one part of the process at rebrand. We strive to create spaces that look as good as they feel and function. What looks good to us may not look good to you. We do not have a one-track design formula for our clients, and each service comes with a unique design plan so that your rebrand feels like you and no one else.

What we Offer

Whether you need help with a single room or a full home rebrand, we are here to help.

Check out our services to learn more.