Meet Our
Founder
Hello!
Becky Cole
founder & ownerMy name is Becky. I founded rebrand out of a desire to redesign my own life and a passion for creating functional, beautiful spaces.
I began organizing and designing at age 12. My first project was my aunt’s basement, an eclectic mix of vintage items, family recipes, keepsakes, and things that no longer belonged. Each summer I would visit, sorting her belongings, organizing donations, and converting the space into an accessible, thoughtfully arranged archive for her memories. What started as a summer chore became a life long love of transforming spaces.
Professionally, I work in higher education planning events for art and design students, which gives me a distinctive perspective on creative problem-solving and cohesive aesthetics. I’m also pursuing a certificate in Interior Design from RISD to deepen my expertise in space planning and design.
By combining hands-on experience with formal training, I love to help clients create intentionally designed, functional spaces tailored to their lives. From that first basement project to every room in your home, I would love to help you rebrand your space.
Our Values
Sustainability
At rebrand we value sustainability not just with the products we use to organize your items, but with the systems we create that sustain your life. We are mindful of our carbon footprint and work to use recycled and thrifted materials and products. We set out to use our expertise to create a system that will work for your lifestyle long-term.
Personalization
We work with a wide range of people with varied goals and needs. We value difference and creating personalized systems for our clients. Our owner, Becky, has ADHD and is open about solutions that she uses to organize in a way that supports her neurodivergence. This helps us to understand how to support our clients with personalized solutions that meet a wide range of needs.
Unique Design
Organizing a space is just one part of the process at rebrand. We strive to create spaces that look as good as they feel and function. What looks good to us may not look good to you. We do not have a one-track design formula for our clients, and each service comes with a unique design plan so that your rebrand feels like you and no one else.
What we Offer
Whether you need help with a single room or a full home rebrand, we are here to help.
Check out our services to learn more.